Thorshirts – Someone In BEULAH ND NORTH DAKOTA Loves Me City Home Roots T-Shirt

 Jil Sander decamping Milan for Paris Fashion Week isn’t the brand’s only big story. Today Only the Brave announced its acquisition of the label from the Japanese company Onward. With this, Jil Sander joins OTB’s artful stable of luxury brands, including Maison Margiela, Marni, Viktor & Rolf, Amiri, and Diesel. Co–creative directors Luke and Lucie Meier are staying at Jil Sander’s helm.

The rest of Hood By Air’s Prologue collection will be supported by similar campaigns, both photography and film. “I don’t want to say too much,” Oliver demurs. “There’s more to come, but for sure this was a really pure place to start. We’re going to take people on a journey through this prologue.”

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